Square Enix will be presenting the opening speech to the Serious Games Summit, the E3 of real-world practical training games. Serious games are games that are “generally held to be games used for training, advertising, simulation, or education that are designed to run on personal computers (such as a PC running Microsoft Windows or Linux) or video game consoles (such as the Xbox or PlayStation 2).”

The address will be presented by Enix’s lead strategist Ichiro Otobe, titled “Serious Games Squared.”

“The serious games market represents a new outlet for our skills as a game developer, and it means that we will be serving totally different customers,” Otobe remarked in a preview of his speech. “As such, there are many different kinds of hurdles that must be cleared in order for it to offer meaningful opportunities. I plan to speak about Square Enix's approach to these challenges, and hopefully provide both business and design inspiration for everyone interested in the uses of games beyond entertainment.”

More than 12,500 professionals will be visiting the conference this year in San Francisco. Together they’ll debate the problems of a market which lacks a powerful and consistent following exhibited by leisure games.